Thursday 12 June 2008

Grammy Award-Winning, Superstar Producer T-Pain Launches Full Service Digital Record Label, Nappy Boy Digital

Nappy Boy Digital's First Release 'Beam Me Up' Features The Label's Debut
Artist, Tay Dizm, Along With T-Pain and Rick Ross

ATLANTA, June 9 -- World renowned producer and No. 1 hit
selling artist T-Pain steps into the forefront of the digital music world
with the launch of his full service, independent record label, Nappy Boy
Digital.

Nappy Boy Digital provides a direct artist to consumer connection as
well as an immediate outlet for T-Pain to release his latest and greatest
tracks. Without the constraints of the traditional major label machine,
Nappy Boy Digital will deliver new music directly into the hands of
millions of online music lovers via all the major digital download sites.

"Nappy Boy Digital is a dream come true for me. I'm excited about
bringing music by new artists to people fresh out of the studio," said
T-Pain commenting on the venture. "My life and career so far has been about
breaking barriers and this label allows me to continue that by delivering
hit songs in real time, no red tape, just good music. You'll hear us in the
clubs and on radio too, but you can discover our tracks where people spend
most of their time, online. I'm very proud to be out front on an idea like
this."

Since debuting in December 2005 with his monster hit, "I'm Sprung,"
Tallahassee, FL native T-Pain has amassed an impressive number of awards
and recognition. In 2007, his number one single "Buy U A Drank (Shawty
Snappin)" was one of the largest Billboard Hot 100 radio audience records
of the year, was downloaded by more than 1.5 million people, and the
ringtone was purchased by over 3 million. This brings the cumulative total
of ringtones sold by him to over 15 million (excluding collaborations) and
makes him the largest seller of ringtones to date.

The multi-talented rappa-ternt-sanga received the 2008 Grammy for Best
Rap Song for his appearance on Kanye West's "Good Life," and was also
nominated four other times including for Best Rap/Sung Collaboration for
"Kiss Kiss" with Chris Brown. T-Pain most recently touched the top of the
charts with Flo-Rida on the ubiquitous number one single, "Low" and
currently has collaborations on the air waves with Mariah Carey and Lil
Wayne on singles from both their respective albums. Billboard magazine
snagged T-Pain for their cover in October of 2007, and other top-selling
publications such as GQ, Vibe, The Wall Street Journal and USA Today have
all written in-depth feature stories about his overwhelming popularity.

T-Pain's longtime rap collaborator, Tay Dizm serves as the first artist
on his newly formed label, Nappy Boy Digital. The Miami-born MC has
appeared on both of T-Pain's full length releases, Rappa Ternt Sanga (2005)
and Epiphany (2007) and toured the globe extensively alongside Pain. Dizm's
debut single, "Beam Me Up," was produced by Atlanta hit-maker Bangladesh
and features T-Pain and heavyweight Florida rapper, Rick Ross. "Beam Me Up"
was made available by Nappy Boy Digital as an iTunes exclusive on May 20,
2008 and will receive a web-wide release at the end of June. "Beam Me Up"
will also impact mainstream urban radio on June 16, 2008.

As the brainchild of one of the most prolific artists of the 21st
Century, T-Pain's Nappy Boy Digital is blazing a fresh trail in online
music distribution. Leading the pack with five BET Award nominations (more
than any other act), T-Pain will continue to be an innovative force in
popular music thanks to the introduction of Nappy Boy Digital and it's
first artist, Tay Dizm.



Press Contact:
Julia Kadarusman
Nappy Boy Digital
Office: 954-960-6140 (ask for Stan Marseille)
Mobile: 917-868-0733
Email: julia@nappyboydigital.com

For More Information please visit:
http://www.nappyboyonline.com



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