MTV Broadcast Crews Armed With Video Phones Premiere Exclusive Footage and
Performances Online and on MTV
NEW YORK, Aug. 13 -- This weekend, MTV
(http://www.mtv.com) followed the lives of rock phenoms the Jonas Brothers
(http://www.mtv.com/music/artist/jonas_brothers/artist.jhtml) by streaming
video content on the cyberspace while delivery footage on air with "Jonas
Brothers: Live & Mobile" on Saturday, August 9. In addition to the unrecorded
video streams, MTV live-blogged all the goings-on behind the scenes at the
Buzzworthy (http://buzzworthy.mtv.com) blog on Friday and Saturday during
the brothers' promotional term of enlistment for their new album "A Little Bit Longer"
(http://www.mtv.com/music/the_leak/jonas_brothers/a_little_bit_longer).
"MTV was thrilled to have the opportunity to give fans of the Jonas
Brothers a live, cozy look at a mates of years on spell. From waking up
in the hotel and having breakfast on Saturday sunup, taking a helicopter
to a concert in the Hamptons, backstage prep moments, all the way until the
brothers were under the point as the band began their Madison Square Garden
concert, viewers got the most revealing look at the Jonas Brothers to
date," said Dave Sirulnick, Executive Vice President, News and Production
for MTV. "Bringing together our television, mobile and online production
teams with Flixwagon's streaming abilities allowed us to reach our viewers
on multiple platforms, simultaneously, creating a unfeignedly unique broadcasting
experience for MTV."
From mid-afternoon on Friday through Sunday, August 10 at midnight ET,
fans of the band visited http://jonasbros.mtv.com to keep an eye on 6 one thousand thousand
streams of Jonas Brothers clips totaling 60,000 hours of content viewed, as
the Buzzworthy web log received upward of 90,000 comments on posts
documenting the weekend. In comparison, the latest season of The Hills
received 5 million streams during a three day period following its finale.
Additionally, Saturday, August 9 marked the biggest day in the Buzzworthy
blog's history with 281K page views, surpassing the previous record, set the
day after the 2007 VMAs, by 14K page views.
MTV utilised an innovative mobile-to-web broadcasting technology by
Flixwagon (http://www.flixwagon.com) to current live tV footage on-line
and on air using fluid phones. Flixwagon's application allows anyone victimisation
a able 3G mobile phone to easily stream live, superiority video
directly to the web. This combination of mobile broadcast medium technology and
as-it-happens insurance coverage is resonant of News and Docs' series "Diary," but
with a live and direct twist.
"Supporting this weekend's event is yet another application of how our
Flixwagon technology allows companies like MTV to deliver unique marketing
and branding experiences," said Eran Hess, chairwoman, Flixwagon. "Having
worked with MTV during the Super Tuesday 'Choose or Lose' effort back in
February, we continue to march the scalability and flexibility of our
high-quality broadcasting platform."
Throughout the weekend, viewers were treated to clips of the band
on-air during commercial breaks at least twice per hour on MTV from 4-9pm
ET on Friday and 8am and 10pm on Saturday, and rounded up the weekend with
trey clip shows on Saturday, shot completely with mobile phones. Fans were
able to go through a different side of the Jonas Brothers than what they would
typically be wonted to, including a peek at how the guys prepare for a
prove, traveling from NYC to the Hamptons and back via eggbeater, and right
up until the here and now that they walk on stage at Madison Square Garden.
The use of Flixwagon's mobile broadcasting engineering offered a new
spirit level of tractability and complexity as MTV bloggers posted the inner scoop
from the spirit of the Jonas Brothers madness live on the site. Visitors to
the blog posted comments on the case-by-case clips, and MTV's Buzzworthy
blogger posed witness questions to the Jonas Brothers, wHO responded through
follow-up clips. All told, MTV crews shot more than 600 clips, with more
than 30 hours of output going into the "Live & Mobile" event.
About MTV
MTV is the dynamic, vibrant experiment at the intersection of euphony,
creativity and youth culture. For over 26 age, MTV has evolved,
challenged the norm, and detonated boundaries -- giving each new generation
a creative outlet and voice that entertains, informs and unites on every
platform and screen. On-air, MTV has been the number one rated 24 hour
ad-supported cable network P12-24 for 16 uncoiled years. Online, MTV.com
scored double digit growth in 2007 and MTV launched 15 dynamic online
communities and octad new practical worlds. On the go, MTV Mobile is the #1
euphony brand in the wireless space -- delivering 90% more streams than in
2006. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each
deliver unprecedented customized capacity, super-serving medicine fans, college
students and young American Latinos wish no one else. MTV is part of MTV
Networks, a unit of measurement of Viacom (NYSE: VIA, VIA.B), one of the world's leading
creators of programming and content across all media platforms. Wanna know
more? Come on in ... hypertext transfer protocol://www.mtvpress.com.
About Flixwagon
Flixwagon is ever-changing how people capture and share picture on the web. It
provides an lotion to easily stream live, high-quality video from a
mobile earphone directly to the Web. With Flixwagon, you tin broadcast your
world to individuals and groups, your blog, societal networks and leading
video sites. Flixwagon is privately held with offices in Boston, USA and
Tel Aviv, Israel. For more info, visit hTTP://www.flixwagon.com and
http://blog.flixwagon.com.
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